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A new craft in watchmaking

Limited Made to order Bespoke

The story

I call it:

A new craft in watchmaking

The typical coarse surfaces of the 3Dprinted products evoke a new, artistic way of treating the chosen material. Rough parts can have their beauty, as long as they are left rough for a reason: to strengthen the design. Other parts may have to be processed for technical or esthetical reasons. This is then done using conventional machining, and especially by manual finishing: thus producing truly artisanal craftsmanship.

Where the production of most watch brands has been industrialised and automated – although they still market the tradition – my method result in a new raison d'être for the application of traditional handicrafts. Therefore I see 3D printing as a perfect addition to the watch industry: “A new craft in watchmaking”.

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